Burghfield Common gold medal hero Chris Mears is set to make a splash with Bridgestone, after the world’s largest tyre manufacturer enlisted his skills to activate its ‘Chase Your Dream, No Matter What’ Olympic campaign.
With Bridgestone being announced as an International Olympic Committee Partner through to 2024, it has recruited Mears, along with decathlon legend Daley Thompson and golfer Charley Hull.
The motivational campaign aims to encourage people of all ages, abilities and passions to find the strength to chase their dream and overcome the obstacles they face on life’s journey. The ChaseYour Dream, No Matter What campaign brings to life Bridgestone’s goal of keeping you safe and on track on life’s journey – just as Bridgestone’s tyres do on the road – whatever the conditions.
Having already had to fight for his life in his 24 years, Olympic gold medallist Chris Mears embodies the spirit of never giving up. No obstacle is too big for Chris and the harder the knocks life has dealt him, the stronger he’s become: “I’ve had to deal with some really tough and scary situations over thepast few years where both my sporting career and my life have been held in the balance. I believereally strongly in the Chase Your Dream, No Matter What campaign, because I love the fact thatBridgestone values mental and physical determination, strength and endurance, championing the journey to achieve your goals as much as the result.”
Bridgestone North Europe Managing Director, Robin Shaw commented: “Our Chase Your Dream, No Matter What campaign aims to inspire people everywhere, whatever their background to find the strength to chase their dreams and overcome any obstacles they face on life’s journey. Whatever challenges you face, we believe our role is to keep everyone safe and on track until you safely reach your destination. Our ambassadors are sharing their stories to help everyday people chase their dreams, no matter what.”
British Olympic Association CEO, Bill Sweeney is also delighted that Bridgestone has become a worldwide Olympic partner and proud to support the Chase Your Dream, No Matter What campaign: “As we start a new Olympic cycle it’s an exciting opportunity to collaborate with the new WorldwideOlympic Partners. Bridgestone is a globally recognised and successful brand and we are excited andproud to work together on their Chase Your Dream, No Matter What campaign. Our role in helping thenation’s best Olympic athletes realise their dreams resonates with so many of the stories around theOlympic Games as athletes strive to reach their personal goals and provide inspiration for anyonewith their own goals and aspirations.”
A series of events will make up the 2017 Chase Your Dream, No Matter What calendar:
Top events: Bridgestone has partnered at international, national and grassroots levels to inspire golf enthusiasts, amateur and professional players to chase their dream, no matter what.
Top grassroots events: Bridgestone is promoting the national grassroots Bridgestone Chase Your Dream Trophy for amateur golfers.
Local grassroots events: Three grassroots events, each one hosted by one of our Chase Your Dream, No Matter What ambassadors will take place during 2017 to inspire people from all over theUK to overcome their own obstacles. Daley Thompson’s event will be an athletics-based challenge,Chris Mears’ will offer diving with a twist and Charley Hull will host a golfing experience.
This campaign is designed to inspire the UK public to believe in themselves and chase their dream, no matterwhat.
Bridgestone Group’s mission is based on the words of our founder: “Serving Society with Superior Quality”. It is in our company’s DNA to support people to stay safe on their journeys, whatever the conditions. This spirit is the foundation of our Chase Your Dream, No Matter What campaign.
About Bridgestone EMEA (Europe, Middle East and Africa)
Bridgestone EMEA, with headquarters in Belgium, is a wholly owned subsidiary of Tokyo-based Bridgestone Corporation, the world’s largest tyre and rubber company. Bridgestone EMEA operates in more than 60 countries and has over 18200 employees. Across the region, it has 14 tyre and tyre related plants, a major R&D Centre and a proving ground. Bridgestone EMEA’s premium tyres are sold in Europe, Middle East, Africa and globally.